When the industry matures and the market competition is more intense, the professionalism of the employees in the industry can reflect the value. However, for many packaging material suppliers, the most painful thing is that many brands are not very professional in the procurement of packaging materials. , When communicating with them or negotiating with them, because of the lack of common sense of packaging materials, sometimes you are like a scholar who encounters soldiers, and the price is unclear. Why many new purchases are unprofessional, and what causes this problem, many supplier friends have made the following brief analysis:
Description of the lack of professionalism in packaging material procurement
Many buyers are halfway through
In the cosmetics industry, many purchasers switch from merchandising, production, and even administration, because many bosses think that buying things and spending money is easy, and such things can be done by humans.
Brand owners lack professional packaging material training
On-the-job training, in the brand business, the marketing training is the most complete, but for the procurement of packaging materials, it is very difficult, one is not paying attention, and the other is that the training teacher has never been engaged in manufacturing, and he does not understand it. .
There is a lack of entry-level systematic training materials for buyers in the market
Many brand owners also hope that they can train packaging material buyers, but unfortunately there are too many types of packaging materials, and the types of insourcing and outsourcing are too different, involving many categories of professional knowledge, and there is a lack of professionals in the market that specialize in purchasing cosmetic packaging materials. Books make it impossible to start.
As a new packaging material buyer, how do you change from an amateur to a professional, and what basic knowledge do you need to know? The editor will give you a brief analysis. We believe that you need to know at least three aspects: first, knowledge of packaging materials, second, supplier development and management, and third, common sense of packaging material supply chain. Packaging material products are the foundation, supplier development and management is practical, and packaging material supply chain management is perfect. The following editor briefly describes these three aspects of knowledge:
Purchasing newcomers need to understand the knowledge of packaging materials
1. Common sense of raw materials
Raw materials are the basis of cosmetic packaging materials. Without good raw materials, there will be no good packaging materials. The quality and cost of packaging materials are directly related to the raw materials. As the raw material market continues to rise and fall, the cost of packaging materials will also rise and fall. Therefore, as a good packaging material purchaser, not only must understand the basic knowledge of raw materials, but also understand the market conditions of raw materials, so as to effectively Control the cost core of packaging materials. The main raw materials of cosmetic packaging materials are plastic, paper, glass, etc., among which plastics are mainly ABS, PET, PETG, PP, etc.
2. Basic knowledge of mold
The mold is the key to the molding of cosmetic inner packaging materials. The mold is the mother of the packaging material products. The quality and production capacity of the packaging material products are directly related to the mold. The mold design, material selection, and manufacturing cycle are long, so many small and medium-sized brand companies. They all like to choose male mold products, and then carry out regeneration design on this basis, so as to quickly develop new packaging materials, and after packaging, they will be launched on the market. Basic knowledge of molds such as injection molds, extrusion blow molds, bottle blow molds, glass molds, etc.
3. Manufacturing process
The molding of the finished packaging material requires a combination of various processes. For example, the pump head packaging material is composed of multiple accessories, each of which is manufactured by multiple manufacturing processes, such as injection molding, surface spray treatment, and graphic hot stamping. , and finally multiple parts are automatically assembled to form a finished packaging material. The packaging material manufacturing process is mainly divided into three stages, forming process, surface treatment and graphic printing process, and finally the combination process. Commonly used manufacturing processes include injection molding, spraying, electroplating, silk screen printing, thermal transfer printing, etc.
4. Product basic knowledge
Each packaging material product is made by the comprehensive organization of the packaging material factory and manufactured through multiple processes. According to the characteristics of the cosmetics industry, the finished packaging materials are divided into skin care packaging materials, color cosmetic packaging materials, and washing and care packaging materials. , perfume packaging materials and auxiliary packaging materials, skin care packaging materials include plastic bottles, glass bottles, hoses, pump heads, etc., makeup packaging materials include air cushion boxes, lipstick tubes, powder boxes, etc.
5. Product basic standards
Small packaging materials directly determine the brand image and consumer experience. Therefore, the quality of packaging materials is very important. At present, the country or industry lacks relevant quality requirements for finished packaging materials, so each company has its own product standards. , which is also the focus of the current industry debate.
Procurement newcomers need to understand supplier development and management knowledge
When you have learned the raw materials, technology and quality, then the next step is to accept the actual combat, starting from the understanding of the company’s existing supplier resources, and then sourcing, developing and managing new suppliers. Between procurement and suppliers, there are both games and synergies. The balance of the relationship is very important. As an important part of the future supply chain, the quality of packaging material suppliers directly determines one of the important factors for brand enterprises to compete in the terminal market. one. There are many channels developed by suppliers now, including traditional offline channels and emerging online channels. How to choose effectively is also a manifestation of specialization.
Purchasing newcomers need to understand packaging material supply chain knowledge
Products and suppliers are part of the packaging material supply chain, and a complete packaging material supply chain includes both external suppliers and internal procurement, development, warehousing, planning, processing and filling. Thus forming the life cycle chain of packaging products. As a packaging material procurement, it is necessary not only to connect with external suppliers, but also to connect with the company’s internal, so that the packaging materials have a beginning and an end, forming a new round of procurement closed-loop.
As can be seen from the above, there are specialties in the art industry, and it is unrealistic to transform an ordinary procurement into a professional procurement without three or five years. It can also be seen from this that the procurement of packaging materials is not just about buying and buying with money. As a brand owner, he must also change his concept, respect professionalism, and respect employees. With the integration of Internet technology and the packaging material industry, packaging material procurement will enter the era of professional purchasing managers. Purchasing managers will no longer rely on traditional gray income to support their pockets, but will rely more on their own purchasing performance to prove own ability, so as to match the job income with the ability.