What kind of packaging is suitable? Why are some packaging and skin care concepts consistent? Why is good packaging not good for your skincare to use? It is important to choose the shape, size and color of the packaging wisely, but it is also important to consider factors such as durability and transportability, whether the material is recyclable, whether it is sourced in a sustainable and responsible manner, and how you will fill the packaging with the product.
In line with brand culture: before a product is about to be launched, the brand owners seem to have a general idea in their minds. This kind of thinking may come from their strong marketing department, who investigated in advance to understand the preferences of customers for a certain category of products. When we want to launch a high-end skin care product, we also need a high-end cosmetic container like PL26, which can be luxury, exquisite, simple but generous, and not to be offended. If we want to introduce a new concept of skin care products, we must consider whether there are elements in the packaging that can echo the efficacy of the skin care products. It can be an airless pump bottle suitable for antioxidants, or a variety chamber bottle suitable for mixing more than two kinds of ingredients. Or the packaging can be full of futuristic technology.
Perfectly compatible with the formulas: For example, when we are launching herbal extracts and essential oils, we will choose a glass dropper bottle instead of a pump head bottle in more cases, because the oily molecules will come from the shoulder of the pump head. Escape (evaporation) from the sleeve not only affects the efficacy but also the aesthetics. Generally speaking, the design of the essential oil dropper bottle is more dim in color, and even a small amount of evaporation does not affect the overall use. When we want to launch a gel product, we will consider jars or lotion pump head bottles instead of airless bottles. Because the gel material is easy to gradually solidify at the pump head, blocking the pump. This also considers how to maintain the characteristics of cosmetics.
Eco-friendly and recyclable: Year after year, consumers are paying more and more attention to environmentally friendly ideas. This is why cosmetic packaging manufacturers are turning to produce these recyclable, reusable packaging. This can greatly increase the utilization rate of plastics, thereby reducing the impact of plastics on the environment, and conveying a healthy and vital brand image to consumers.
What is the best? In addition to the above conditions, maybe you have to consider more. Consider whether it can be compatible with your own unique brand style, and also whether products from multiple suppliers are sufficient as alternatives.