As environmental awareness grows and consumer expectations of sustainability continue to rise, the cosmetics industry is responding to this demand. A key trend in cosmetics packaging in 2024 will be the use of biodegradable and recyclable materials. This not only reduces environmental pollution, but also helps brands build a green image in the market. Here is some important information and trends about biodegradable and recyclable materials in cosmetic packaging.

Biodegradable Materials

Biodegradable materials are those that can be broken down by microorganisms in the natural environment. These materials are broken down into water, carbon dioxide and biomass over a period of time and have a low impact on the environment. Below are a few common biodegradable materials:

Polylactic acid (PLA): PLA is a bioplastic made from renewable resources such as corn starch or sugar cane. Not only does it have good biodegradability, it also breaks down in a composting environment.PLA is commonly used in the manufacture of bottles, jars and tubular packaging.

PHA (Polyhydroxy fatty acid ester): PHA is a class of bioplastics synthesised by microorganisms, with good biocompatibility and biodegradability.PHA materials can be decomposed in soil and marine environments, making it a very environmentally friendly packaging material.

Paper-based materials: Using treated paper as a packaging material is also an environmentally friendly option. With the addition of water- and oil-resistant coatings, paper-based materials can be used as an alternative to traditional plastics for a wide range of cosmetic packaging.

Recyclable Materials

Recyclable materials are those that can be recycled after use. The cosmetics industry is increasingly adopting recyclable materials to reduce its environmental impact.

PCR (Plastic Recycling): PCR materials are recycled plastics that are processed to create new materials. The use of PCR materials reduces the production of new plastics, thereby reducing the consumption of petroleum resources and the generation of plastic waste. For example, many brands are starting to use PCR materials to manufacture bottles and containers.

Glass: Glass is a highly recyclable material that can be recycled an unlimited number of times without compromising its quality. Many high-end cosmetic brands choose glass as their packaging material to emphasise the eco-friendly nature and high quality of their products.

Aluminium: Aluminium is not only lightweight and durable, but also has a high recycling value. Aluminium cans and tubes are becoming increasingly popular in cosmetic packaging because they protect the product and can be efficiently recycled.

Design and innovation

In order to enhance the use of biodegradable and recyclable materials, the brand has also introduced a number of innovations in packaging design:

Modular design: The modular design makes it easier for consumers to separate and recycle packaging components made of different materials. For example, separating the cap from the bottle allows each part to be recycled separately.

Simplify packaging: Reducing the number of unnecessary layers and materials used in packaging saves resources and facilitates recycling. For example, using a single material or reducing the use of labels and coatings.

Refillable packaging: More and more brands are introducing refillable product packaging that consumers can purchase to reduce the use of single-use packaging. For example, refillable products from brands such as Lancôme and Shiseido have been very popular .

The use of biodegradable and recyclable materials in cosmetic packaging is not only a necessary step to comply with environmental trends, but also an important way for brands to achieve their sustainability goals. As technology continues to advance and consumers become more environmentally conscious, more innovative eco-friendly packaging solutions will emerge in the future. Brands should actively explore and adopt these new materials and designs to meet market demand, enhance brand image and contribute to environmental protection.

By focusing on these trends and innovations, cosmetic brands can stand out from the competition while driving the industry as a whole in a more sustainable direction.