Three trends in cosmetic packaging – sustainable, refillable and recyclable.

Sustainable

For more than a decade, sustainable packaging has been one of the top concerns for brands. This trend is being driven by an increasing number of eco-friendly consumers. From PCR materials to bio-friendly resins and materials, a wide variety of sustainable and innovative packaging solutions are increasingly predominant.

Refillable

The “refill revolution” is a growing trend in recent years. As consumers become more aware of sustainability, brands and suppliers in the cosmetics industry are looking for ways to reduce the use of single-use, non-recyclable or difficult-to-recycle packaging. Refillable and reusable packaging is one of the popular sustainable solutions offered by many suppliers. Refillable and reusable packaging means consumers can change the inner bottle and put in a new bottle. Since it is designed for reusable packaging, it reduces material usage, energy consumption and carbon emissions required in the manufacturing process.

Recyclable

There is a growing trend towards maximizing the use of recyclable ingredients in cosmetic packaging. Glass, aluminium, monomaterials and biomaterials such as sugar cane and paper are the best options for recyclable packaging. For example, eco-tube cosmetic packaging is recyclable packaging. It uses kraft paper fabric. It greatly reduces the plastic used in the tube by 58%, reducing environmental pollution. In particular, kraft paper is a 100% recyclable material as it is made from all natural ingredients from all types of wood. This eco-friendly packaging adds to the recyclable trend.

Overall, as consumers become more concerned about the environment amid the impact of the pandemic, more and more brands are turning to sustainable, refillable and recyclable packaging.