There are few industries out there with as much potential to develop loyal, die-hard customers as beauty and cosmetics. Beauty products are a staple in cabinets around the world; whether a person is going for an “I woke up like this” look or the avant garde “makeup is art you wear on your face” feel, just about most of people use beauty products on the daily.
The article How to Design Cosmetics Packaging: The Ultimate guide mentioned: If you want your packaging to be the first see of a beauty die-hards customer. First of all, it needs to be eye-catching and express the needs of customers, so that they can choose it from the dazzling shelves or online stores. This is an important part of the product launch, called brand packaging.
Brand packaging provides insights on how to successfully create a strategic brand through design. When design and packaging work together, the brand will elevate from a product to an expression of consumer lifestyle. Brand packaging provides information about innovation and design to brand owners, designers, suppliers and marketers by covering topics, trends and news related to consumer product packaging.
As a supplier, what can we do for customers? For example, if you want to launch a children’s cream in jars, but you don’t have a good idea about the packaging, you can tell us the market, brand concept and even the price range of the product. We will pick your brand design elements, combine past experience and market research to recommend the cases, when you have a style you like, we will design along the lines of thought. Generally speaking, customers will need a child cream container to look safe, gentle, cute, even fun, convenient, and so on. This is based on some ideas.
Whether it is designing on the original mold or creating a new mold, customers sometimes put forward requirements that are difficult or impossible to achieve. Once, one of our customer saw a wooden cream jar in our online store, but she thought it was plastic-free. Although we understand that the customer’s needs are plastic-free and biodegradable, but we have no way to make a 100% wooden cream jar meet the requirements of cosmetic ingredients currently.
Compared with wood, plastic is more durable under normal conditions. It has a good ability to block the volatilization of odors, maintain the effectiveness of the formula, and the plastic is not easy to be corroded, breed bacteria, and react with ingredients in damp conditions. As we know, cosmetics are a frequent visitor in bathrooms and cabinets. They need a more stable container. The customer has to consider this reason for safe. A PCR or degradable cream jar, a glass or ceramic container is also a good choice.
In addition to suggestions on the safety of materials, we can also provide solutions for different artwork and decorations. We know what process is easier to achieve the customer’s ideal effect, highlighting their brand characteristics. We also understand that some patterns that seem unrealizable can be realized or replaced by other paths. Let customers have loyal customers first, and customers can naturally become our loyal customers.
If you have any ideas, please contact with us!
www.topfeelpack.com / info@topfeelgroup.com /