New Trends In Cosmetic Packaging
It is reported that Procter & Gamble‘s Global Textiles and Home Care Department joined the Paboco paper bottle community and began to produce product bottles made entirely of biological materials to reduce the use of plastics and carbon footprint, and contribute to the creation of sustainable packaging solutions.
In recent years, with the popularity of the beauty economy, the demand for beauty products has risen sharply. According to data from iiMedia Research, the global cosmetics market has reached 75.1 billion U.S. dollars in 2020, and it is estimated that by 2025, the global cosmetics market will reach 169.67 billion U.S. dollars.
In today’s period when cosmetics and skin care products are widely used, environmental issues have become the main issue considered by every consumer and user, which poses a challenge to the environmental sustainability of beauty and cosmetics brands.
As a fashionable consumer product, cosmetics represent fashion, avant-garde and trend. In addition to having a certain use effect, it is also a manifestation of a culture. It is a combination of use function and spiritual culture to satisfy consumers’ psychological pursuit of beauty. Packaging is an extremely important Link. Appropriate packaging can not only attract the attention of consumers, but also reflect the brand’s taste to the fullest.
It is understood that the outer packaging of beauty products accounts for 30%-50% of the cost. The excessive packaging behind the eyeball economy not only increases the economic cost of consumers, but also burdens the environment.
Although it has not been a hundred years since the appearance of plastics, the challenge of plastic pollution is becoming more and more serious due to the disposable consumption habits of human society.
In 2018, global plastic production reached 360 million tons, most of which flowed to landfills or into the environment after being discarded. According to the assessment of the United Nations Environmental Protection Agency, only 9% of the 9 billion tons of plastic waste in the world is recycled; plastic packaging, as the main category of plastic products, 95% loses value after the first use, and only 14% is recycled.
According to the “Who Cares Who Does Global Research” published by Kantar Worldpanel, the proportion of consumers who support environmental protection in the world has increased significantly, showing that consumers are gradually increasing their attention to sustainable development and increasing environmental awareness.
In addition, more and more brands have begun to recognize the environmental protection guidelines of cosmetics, which are mainly reflected in the three aspects of “using organic ingredients”, “using recyclable packaging materials” and “not doing animal experiments.” So, how does our cosmetics packaging company follow the trend of environmental protection?
TOPFEELPACK CO., LTD is a professional manufacturer, specialized in R&D, manufacturing and marketing of cosmetics packaging products. We keep pursuing eco-friendly concepts and technologies and use them in our production. At present, our recyclable, reusable, and renewable products include airless bottles, lotion bottles, cream jars, Boston bottles and tubes, etc. to meet the sustainable needs of customers for different cosmetics packaging.
In terms of materials, we use organic, biodegradable, and recyclable materials, and use paper packaging to reduce the use of plastic. In terms of design, we have introduced a series of eco-friendly materials to make the refillable cosmetic packaging, which not only reduces packaging costs, but also reduces environmental pollution.
Environmentally-friendly packaging is an inevitable trend in the development of cosmetic packaging, and it is also an important technology for cosmetic brands to enhance their competitiveness. At the same time, the pursuit of nature and green in the production and use of cosmetics has become a hot topic in the cosmetics industry, and has also become the biggest publicity highlight of the brand. In the future, environmental protection will play a huge role in the competitiveness of cosmetics brands.
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