Global Beauty and Personal Care Trends 2025 Revealed: Highlights from Mintel’s Latest Report

Published on October 30, 2024 by Yidan Zhong

As the global beauty and personal care market continues to evolve, the focus of brands and consumers is rapidly shifting, and Mintel recently released its Global Beauty and Personal Care Trends 2025 report, which reveals four key trends that will impact the industry in the coming year. Below are highlights from the report, taking you through trend insights and opportunities for brand innovation in the future of the beauty market.

1. The continuing boom in natural ingredients and sustainable packaging

Natural ingredients and sustainable packaging have become core competencies for brands amidst growing consumer concerns about health and the environment. According to the report, in 2025 consumers will be more inclined to choose beauty products that are environmentally friendly and have natural ingredients. With plant-based, clean labeling and eco-friendly packaging at the core, brands not only need to provide efficient products, but also need to establish clear and transparent production processes and ingredient sources. In order to stand out from the fierce competition, brands can deepen consumer trust by implanting concepts such as circular economy and carbon footprint neutrality.

2. Technology innovation and personalization

Technology is paving the way for personalization. With advances in AI, AR and biometrics, consumers will be able to enjoy a more precise and personalized product experience.Mintel predicts that by 2025, brands will aim to combine digital experiences with offline consumption, enabling consumers to customize personalized product formulations and skincare regimens based on their unique skin texture, lifestyle, and personal preferences. This not only enhances customer loyalty, but also gives the brand more differentiation.

3. The concept of “beauty for the soul” is heating up

With the ever-accelerating pace of life and rising concerns about emotional health, Mintel says that 2025 will be the year when “mindfulness” is further developed. Focusing on the harmony between mind and body, it will help consumers release stress through scenting, natural therapies and immersive beauty experiences. More and more beauty brands are turning their attention to physical and mental well-being, developing products with a more “mind-soothing” effect. For example, scented formulas with nerve-soothing aromas and skincare experiences with a meditative element will help brands appeal to consumers looking for inner and outer harmony.

4. Social and Cultural Responsibility

Against the backdrop of deepening globalization, consumers are expecting brands to take on a greater role in cultural responsibility, and Mintel’s report suggests that the success of beauty brands in 2025 will depend on their commitment to cultural inclusiveness, as well as their efforts in diverse product development. At the same time, brands will use social platforms and online communities to strengthen consumer interactions and connections, thereby expanding the brand’s loyal fan base. Brands need to not only communicate openly with consumers, but also demonstrate their inclusiveness and responsibility in terms of gender, race and social background.

As 2025 approaches, the beauty and personal care industry is poised for a whole new level of growth. Brands that stay on top of trends and respond positively to consumer demand for sustainability, personalization, emotional well-being and cultural inclusiveness will have a better chance of standing out from the competition in the future. Whether it’s leveraging technological innovations to deliver more efficient services or earning consumer trust through sustainable packaging and transparent supply chains, 2025 will undoubtedly be a pivotal year for innovation and growth.

Mintel’s Global Beauty and Personal Care Trends 2025 provides direction for the industry and inspiration for brands to meet the challenges ahead.