Nowadays, environmental protection is no longer an empty slogan, it is becoming a fashionable way of life. In the field of beauty and skin care, the concept of sustainable beauty cosmetics related to environmental protection, organic, natural, plants and biodiversity is becoming an important consumption trend. However, as a large user of packaging, the beauty industry has always been a topic of great concern to the use of plastics and excessive packaging while using healthy and natural ingredients. The “Plastic-Free” movement is emerging in the cosmetics industry, and more and more beauty brands have increased their investment in environmentally friendly packaging, creating a global trend for environmentally friendly packaging. —The rise of empty bottle take-back programs.
Wei Hong, deputy director of the Standards and Technology Department of the State Administration for Market Regulation, explained that consumers can simply judge whether a product is excessively packaged by “look, ask, and counting”. “Look” is to see whether the outer packaging of the product is luxury packaging, and whether the packaging material is expensive; “Ask” means asking about the number of layers of packaging before opening the package, and determine whether the packaging of food and its processed products exceeds three layers, and whether the packaging of other types of food and cosmetics exceeds 4 layers; ”Counting” is to measure or estimate the volume of the outer packaging, and compare it with the maximum allowable outer packaging volume to see if it exceeds the standard.
As long as one of the above three aspects does not meet the requirements, it can be preliminarily judged as not meeting the standard requirements. From the perspective of environmental protection, consumers should avoid buying products with excessive packaging.
The new standard will be officially implemented on September 1, 2023. What changes will the new mandatory standards bring to enterprises?
In the new consumption era, consumer behavior has undergone tremendous changes, and packaging has also been redefined. “In the past, packaging had to solve the needs of function, cost and mass production, but today the first thing to solve is the sharing needs of users. Whether your packaging can make users have the next consumption behavior and sharing behavior is a problem that enterprises need to consider.” If the product cannot trigger sharing, then the product development must have failed. An important value of all new consumer products is to trigger sharing, and the differentiation of packaging is even more obvious.
Therefore, for many companies, packaging has become a bonus item for the brand, so many companies will spend time on packaging.
But the user’s pursuit of experience is a long-term change in consumer behavior. It is a trend for packaging to change from the original simple to gorgeous and complicated, and now it is green and environmentally friendly. Enterprises require packaging to reflect interactivity, and it does not conflict with environmental protection. “Users want packaging to be highly interactive. Enterprises don’t have to over-package. They can use innovative materials and technologies to make packaging that doesn’t look environmentally friendly have the ability to be environmentally friendly.”
As one of China’s first cosmetic packaging suppliers specializing in airless bottle research and development, Topfeelpack incorporates an increasing number of environmentally friendly concepts into both their existing and newly developed products, committed to providing sustainable and eco-friendly solutions.
Topfeelpack deeply understands the importance of environmental protection for the future. Therefore, in the R&D process, they make environmental concepts a core consideration. They utilize advanced technology and materials to design and produce airless bottles that meet environmental standards. More and more bottles are being made from recycled materials, reducing the consumption of natural resources. 100% recyclable cosmetic bottles, PCR material bottles, recycled ocean plastic materials, etc. are all considered.
Furthermore, Topfeelpack innovates in bottle design to better meet environmental requirements. They have developed reusable bottle caps and pump heads to reduce disposable waste. Additionally, they use biodegradable bio-plastics in packaging materials to minimize negative impacts on the environment.
Topfeelpack not only focuses on the environmental performance of their products but also collaborates with customers to promote environmental awareness. They work with cosmetic companies to jointly promote packaging recycling and reuse programs. They provide consultation and training to help customers understand how to choose eco-friendly packaging and educate consumers on proper disposal of waste packaging.
As one of China’s first cosmetic packaging suppliers specializing in cosmetic airless bottle research and development, Topfeelpack sets an example in the field of environmental protection. Their efforts not only contribute to the sustainable development of the entire cosmetic industry but also contribute to the preservation of the Earth’s environment. Topfeelpack believes that only through cooperation and joint efforts can we create a more beautiful and sustainable future.