Cosmetic Packaging Design Materials
Bottles are one of the most widely used cosmetic containers. The main reason is that most of the cosmetics are liquid or paste, and the fluidity is relatively good and the bottle can protect the contents well. The bottle has a lot of capacity option, which can meet the needs of a variety of cosmetics.
There are many shapes of bottles, but they are all geometrical variations or combinations. The most common cosmetic bottles are cylinders and cuboids, because the vertical load strength and internal pressure resistance of such bottles are better. The bottle is usually smooth and round, and this design feels softer.
Appearance
The packaging material not only affects the appearance and texture of the packaging, but also protects the product.
Cosmetic packaging materials mainly include the following:
1. Plastic
At present, the plastics used for cosmetic packaging mainly include: PET, PE, PVC, PP, etc. PET was initially mainly used for packaging of water and beverages. Due to its high strength, good transparency, good chemical stability, and high barrier properties, PET material has been widely used in the packaging of creams, lotions, and toner in recent years.
2. Glass
Glass packaging has many advantages, such as: transparency, heat resistance, chemical stability, excellent barrier properties, and it can be made into containers of various shapes and sizes. It is mainly used in various perfumes and some high-end cosmetics, and is favored by female consumers.
3. Metal
Metal has good barrier properties, especially aluminum has a very strong barrier to water and oxygen, which can play a good role in protecting the contents. Metal packaging is mainly used for some essential oil skin care products, moisturizing spray metal cans, and some color cosmetics packaging boxes.
Outer Packaging
Cosmetic packaging design is usually based on simplicity, and only necessary information such as trademark and product name needs to be displayed. In many cases, no other graphics and patterns are needed. Of course, pictures of raw materials can also be selected as packaging pictures, which are mainly used in some cosmetics that use natural plants as raw materials.
Boxes are also common in the packaging of cosmetics, mainly used in the packaging of color cosmetics. For example, powder cakes and eye shadows are mostly made of plastic. They can be made into transparent or certain color packaging boxes as needed. The outside of the box can be printed to make it It is more exquisite, and it can also be embossed with three-dimensional patterns to bring people a richer feeling.
Color
Color is an important part of cosmetic packaging design, and people often use color to distinguish different products. Appropriate color can directly stimulate consumers’ desire to buy. The color design of modern cosmetic packaging is mainly carried out from the following aspects:
① Color design according to the gender of consumers.
Women’s cosmetic packaging mostly uses mild, bright and not dazzling colors, such as: powder white, light green, light blue, they give people a relaxed and lively feeling. The packaging of male cosmetics mostly adopts cool colors with high purity and low brightness, such as dark blue and dark brown, which give people a feeling of stability, strength, confidence and sharp edges and corners.
② Color design is carried out according to the age of consumers. For example, young consumers are full of youthful vitality, and the packaging designed for them can use a color like light green, which symbolizes youthful life. With the increase of age, the psychology of consumers changes, and the use of noble colors like purple and gold can better satisfy their psychological characteristics of pursuing dignity and elegance.
③ Color design according to product efficacy. Nowadays, the functions of cosmetics are more and more subdivided, such as moisturizing, whitening, anti-wrinkle, etc., and color also plays a key role in the packaging of cosmetics with different functions.
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