Appreciation of cosmetic packaging design in 2022
2022 Skincare Trend Insights
According to Ipsos’ “Insights into New Trends in Skin Care Products in 2022″, “The packaging of skin care products is an important factor in determining the purchase of products by young people. In the survey, 68% of young people are very concerned about the appearance of skin care product packaging design,72 % of young consumers say innovations in skincare packaging design make them more willing to buy the product.”
When consumers do not yet know a skin care brand and product, the packaging of skin care products is often the first to attract consumers. This is an era of winning by appearance, and various skin care product brands have invested a lot of energy to create their own unique brand appearance.
At the same time, in order to attract consumers, in recent years, merchants have put more and more efforts in cosmetic packaging, and various novel and exquisite packaging have emerged one after another. Excellent outer packaging and bottle design have indeed become the factors that make the products popular. In fact, the role of cosmetic packaging is not only to attract consumers, but also to provide essential storage space and protection functions for the material body.
The importance of packaging is also a relatively important sector for current cosmetics. Looking at all the products currently on sale in online channels, some products are unisex, and some are only for women or men, but they are as follows Several characteristics: 1. Highly competitive in the market; 2. Very sensitive to the needs of consumers; 3. Rich in trend and super trend, which can best reflect people’s pursuit of aesthetic awareness.
It can be said that cosmetics is a fashionable embodiment, it is a kind of mood, compared with other products, it focuses on reflecting temperament, taste and personality, it is closer to art, it is abstract art with almost no figurative graphics, it is modern. The spiritual food pursued by consumers.
Therefore, special attention must be paid to the design of cosmetic packaging, especially for beauty products. For children, it must be caring and clean. For the elderly, it should reflect elegance, solemnity and mystery. For men, it should be generous and luxurious, as well as reflect the tension of the picture and the effect of the brand.
Cleaning supplies primarily deliver the message of being affordable and healthy. There is no clear consumer layer (except in special cases), and the choice of color tends to be simple, unified and clean. At present, there is also an environmentally friendly cleaning product, and its design generally tends to use concise copywriting as the design element of the picture.
But at the same time, the material application of cosmetic packaging cannot be ignored, it must be carefully selected and properly matched. Its production process strives to be exquisite. Among them, the products of the brand are often packaged in series or packaged with similar products.
Cosmetics generally need to store the container for a long period of time after consumers shop until the paste or liquid inside is used up. Therefore, in the design, the integrity of the cosmetic container and the outer packaging should be considered, and strive to stand out and be unique. Has a distinct personality.
The shape of cosmetic containers can be said to be ever-changing, but no matter what shape, there is always a certain basic shape, and each of these shapes has different characteristics and personalities:
Cubes, cubes give people a sense of dignified and simple, and have a certain tension. Therefore, it is more suitable for container packaging of men’s cosmetics.
A sphere, a sphere is full, dynamic and full of energy. Therefore, it is more suitable for the design of cosmetic containers for young people.
Cones, cylinders, cones and cylinders have a sense of stability, uprightness, and a sense of elegance and nobility. Therefore, it is more suitable for the design of cosmetic containers used by middle-aged and cultural consumers.
Bionic body, bionic body imitates natural biological forms such as plants, animals, insects, and characters. In today’s society, people are pursuing green environmental protection and nostalgia for the natural environment: Therefore, many cosmetic container packaging designs with biomimetic shapes have appeared.
Abstract forms, abstract forms are irrational and irregular forms with romantic and imaginary emotional colors. Therefore, it is more suitable for the consumer cosmetic container design that is more open-minded.
