Among the many technologies that enhance packaging, electroplating stands out. It not only gives packaging a luxurious, high-end appeal, but also offers many practical advantages.
What is the electroplating process?
Electroplating is the plating of one or more layers of metal on the surface of a workpiece by means of electrodeposition, giving the workpiece a beautiful appearance or specific functional requirements. In electroplating, the plated metal or other insoluble material is used as the anode, and the metal product to be plated is used as the cathode, and the cations of the plated metal are reduced on the metal surface to form the plated layer. To exclude the interference of other cations and to make the plating layer uniform and firm, it is necessary to use the solution containing the cations of the plating metal as the plating solution to keep the concentration of the cations of the plating metal unchanged. The objective of electroplating is to change the surface properties or dimensions of a substrate by applying a metal coating to the substrate. Electroplating enhances the corrosion resistance of metals (plated metals are mostly corrosion-resistant), increases hardness, prevents abrasion, and improves electrical conductivity, lubricity, heat resistance, and surface aesthetics.
Plating process
Pre-treatment (grinding→preparation washing→water washing→electrolytic degreasing→water washing→acid impregnation and activation→water washing)→neutralization→water washing→plating (priming)→water washing→neutralization→water washing→plating (surface layer)→water washing→pure water→dehydration→drying
Advantages of electroplating for cosmetics
Enhanced aesthetics
Electroplating has the magical ability to instantly enhance the visual appeal of any cosmetic container. Finishes such as gold, silver or chrome can transform an ordinary container into a symbol of luxury. A sleek rose gold plated powder compact, for example, exudes a sense of sophistication that is highly appealing to consumers who associate this aesthetic with high-end products.
Enhanced Durability and Protection
In addition to aesthetics, plating significantly improves the durability of cosmetic packaging. This thin metal layer acts as a strong protective barrier, shielding the underlying substrate from damage caused by corrosion, scratches and chemical reactions. This is especially important for items that are frequently used and touched, such as lipstick tubes.
Reinforcement of brand image
The luxurious look achieved through electroplating can effectively reinforce a brand’s image. High-end plated packaging creates an impression of quality and exclusivity for cosmetics. Brands can choose specific plating colors and finishes that match their brand image, further enhancing brand recognition and customer loyalty.
Application of electroplating in skin care packaging
Essence Bottles
Skincare essence bottles often come with plated caps or rims. For example, an essence bottle with a chrome-plated cap not only looks sleek and modern, but also provides a better seal to protect the essence from air and contaminants. The plated metal also resists corrosion from the chemicals in the serum, ensuring the integrity of the product over a long period of time.
Cream Jars
Face cream jars may have plated lids. A gold-plated lid on a high-end cream jar can immediately convey a sense of luxury. Additionally, plated lids are more resistant to scratches and bumps than non-plated lids, maintaining the jar’s elegant appearance even after repeated use.
Pump Dispensers
Plating is also used in pump dispensers for skin care products. A nickel-plated pump head improves the durability of the dispenser, making it more resistant to wear and tear during frequent use. The smooth surface of plated pump heads is also easier to clean, which is important for maintaining hygiene during the use of skin care products.
Plating is the package surface treatment of the “beautician”, it can make the substrate to obtain functional, decorative and protective good metal film layer, its products are everywhere, no matter what the field, or in the people’s food and clothing, housing and transportation of which can be found in the plating results of the flash point.